The design brief for the Tanishq Showrooms is very specific in terms of furniture dimensions, materials and finishes to be used. The retail experience that Tanishq was aiming for, was evolved as a result of intensive research. The designers were required to incorporate such retail display styles without any compromise and still generate an interior space that addressed the concerns of security, comfort and grandeur.
Taking an unconventional route, at the C.G. Road showroom, the customer walks through a 34 feet long corridor designed as a display gallery. A panoramic view of the entire showroom is unfolded as one reaches the central space . Gradual revelation of spaces creates an order and harmony that enhances the overall experience of the customer. Connected to the central space are several retail “zones”- each one clearly defined and articulated to cater to the specific needs of the customer. This also enables unhindered movement through the showroom especially during the gold rush festivals.
